Tag Heuer

TAG Heuer is a premier Swiss luxury watchmaker globally renowned for its high-performance sports watches, ultra-precise chronographs, and deep historical ties to the world of motorsport racing. 

Operating under the motto "Swiss Avant-Garde Since 1860," the brand blends a rich heritage of mechanical engineering with modern innovation, making it a cornerstone name in the luxury horology market.  

​Brand History & The Name

​Founding (1860): The company was originally established as Uhrenmanufaktur Heuer AG by Edouard Heuer in Saint-Imier, Switzerland. The early brand established itself as a pioneer in dashboard timers for automobiles and aircraft, as well as official timing gear for the Olympic Games in the 1920s.