IWC
Founded in 1868 by American watchmaker Florentine Ariosto Jones, IWC Schaffhausen (International Watch Company) bridges American production techniques with pristine Swiss craftsmanship. Geographically distinct from most Swiss watchmakers, IWC is located in northeastern Switzerland along the Rhine River, an area that heavily influenced its industrial, engineering-first approach to horology.
The brand's ethos is summed up by its historic motto: "Probus Scafusia" (Good, solid craftsmanship from Schaffhausen)
Material Mastery: IWC is an industry leader in advanced metallurgy. They were among the very first to introduce commercial titanium and black ceramic into watchmaking during the 1980s.