Corum

Founded in La Chaux-de-Fonds, Switzerland in 1955 by René Bannwart and Gaston Ries, Corum is a luxury Swiss watchmaker renowned for pushing architectural and aesthetic boundaries. While many heritage brands lean heavily on traditional classical design, Corum carved out a niche for itself through bold originality, striking geometries, and high-concept horology.

​The brand's emblem, an upright key, symbolizes curiosity, innovation, and the unlocking of master watchmaking secrets

Brand Identity & Positioning

​Design Ethos: Bold, artistic, and unapologetically unconventional. Corum appeals to collectors who value mechanical complexity but want a distinct visual statement that stands apart from mainstream luxury steel sports watches.

​Craftsmanship: Movements range from highly modified premium calibers in their entry lines to breathtaking, in-house haute horlogerie masterworks for the Golden Bridge and tourbillon variants..